Purple - a blend of red and blue.
Thought to resemble royalty, luxury, faith, religion and also magic.
I personally associate the colour purple, with the smell of lavender and Amethyst gemstones (my favourite.)
I don't really wear purple clothes too much, but I do like using it in design.
In marketing and branding Purple is considered to represent a creative and imaginative brand and is used a lot in beauty products.
source: http://www.digitalinformationworld.com/2013/08/how-colors-influence-people-psychology.html
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